Known by her colleagues and friends as a born producer and organizer. Mimi has media consulting career through a combination of practical experience and education. Raised in suburban Connecticut by an artist mother and salesman father, her ability to relate with both the creative and pragmatic has been steeping since she could speak. In her second semester at Bennington College she was asked to manage the annual Spring Sunfest festival. She discovered her calling as an expert organizer.
With this gift she pursued a career in special events working for such notable companies as World Cup USA 94 and the 92nd Street Y. In 1995, an office mate asked Mimi to help out on a short video that would be used to promote a theatrical puppet production called La Pulcina . Mimi caught the producer bug and has since worked on many small independent pieces with friends and even an interactive game called The Ripper.
After a short stint at Faith Popcorn’s marketing consultancy, Brain Reserve she discovered that branding is not just about a catchy tune and a pretty picture but about strategy, design and research. This expert organizer was finally able to combine her love of art and business as the Studio Manager at Gruber Photographers, Inc. [GPI]. During her five years with GPI she was able to establish billing and booking procedures that allowed the business to standardize rates and contracts. With this new financial infrastructure in place, GPI was able to hire more employees, increase sales volume and provide higher production value. She later used these same skills to shore up a small but mighty non-profit called Change for Kids [CFK]. Because of Mimi’s influence and skills, CFK now has the legacy of a solid financial tracking system for expenses, donations and investments.
In 2003, Mimi found herself at a crossroads, either continue in the event business or find her way in the interactive space. With her diverse background in production, financial management, art and business to propel her forward, she enrolled in the New School University M.A. in Media Studies and Film program. Since graduation she has used her her professional background and multimedia skills to design print materials, build websites and write copy for several sole proprietors and small business. While building her own small business she was contracted by ASD Labs, inc., an interactive agency as an Interactive Producer for a year to work on several larger website builds. Since relocating to Boston in 2008, Mimi has continued to build her own business which focuses on creating websites for individuals and the small business entrepreneur.
