In November, Randi Zinn and I met a coffee shop in Chelsea in New York City to discuss the creation of a website for her newly established private yoga instruction practice. She wanted the site to be simple, elegant and a reflection of her favorite color palette. Using photos taken by professional photographer, Michael Seto and working with business coach, Elizabeth Cahill, Randi developed very directed content that she felt reflected her personal yoga practice and instruction philosophy.  I took all of that information, researched several templates and assembled www.randizinn.com.

